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Organizzare l’arte examines the managerial logic behind cultural events and performing arts, focusing on how creativity intersects with organizational structures. Luigi Maria Sicca distinguishes roles between top management and middle management, clarifying responsibilities in planning, producing, and sustaining live performances. The book maps the entire process: from concept development to backstage organization, technical resources, financial planning, and audience relations. By highlighting the tension between artistic integrity and economic sustainability, it contributes to debates in cultural management, offering both theoretical insight and practical guidance relevant to scholars and professionals in the field.