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Non-fiction collection presenting historical advertising posters from the Fiat archive, spanning 1900 to 1940. The volume offers visual documentation of early industrial design, automotive history, and graphic communication in Italy. Structured chronologically, it contextualizes each poster within the broader social and economic developments of the time. The book contributes to studies in visual culture, corporate identity, and Italian industrial heritage, with curated commentary that highlights stylistic evolution and propaganda elements. It serves researchers, collectors, and those interested in the intersection of art and industry.