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This non-fiction volume by Guido Donatone examines the development of popular Campanian maiolica from the early modern period through the 19th century. Focusing on artisanal production centers in Southern Italy, the study explores decorative motifs, functional typologies, and socio-economic contexts. Drawing on archival research and photographic documentation, Donatone reconstructs regional identities through ceramic traditions. The book offers a detailed analysis of everyday pottery as a reflection of popular culture, contributing to the broader understanding of Italian folk and decorative arts.